We demand excellence in effort and performance in the classroom, the athletic field and the community.

Those who achieve at an appropriate level will be rewarded with playing time, those who fail to achieve or refuse to meet expectations in relation to proper effort will be confronted and held accountable for their unwillingness to meet the Cougar Football Program expectations and goals.

The primary goal of the Half Moon Bay Football Program is to fairly and appropriately win varsity league and sectional championships with young men who have matured into excellent students and citizens. All Cougar Football players will be motivated to understand and assertively implement the connection between academic achievement, disciplined behavior and continued athletic participation. The development of appropriate year round behavior on and off campus, good sportsmanship, character, integrity and safety are the coaching staff's highest priority.

The HMB coaching staff believes in the philosophy of the multiple sport athlete and will actively encourage football players to participate in winter and spring season sports in addition to football. Those football athletes who do not elect to play a winter or spring season sport will be expected to take advantage of opportunities to improve their athleticism and football skills in an early morning training session (Starting mid-January through June- 6am: M-W-F).

Football student/athletes are continually evaluated in terms of academic and athletic ability, and are realistically promoted and exposed to student/athlete opportunities at the junior college and four year college levels. The HMB coaching staff aggressively and realistically assists and guide varsity athletes through the collegiate recruiting process.